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The HudThe Hud

The Hüd
The HüdAW 2026

Play more.

Playwear and lifestyle designed for joy, not trophies.

LondonIssue 01

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Woman on a padel court in the cream Legacy Padel Hoodie, a padel gift for her | The Hud

PADEL GIFTS

Gifts for padel players, from the Gift Box to The Game of Padel

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Welcome to your Hüd.

Two ways in. One for the court, one for everything after it.

About The Hüd No. 02

The founder

Not naturally sporty.

The point was never winning. It was playing: for the joy of it, at any age and any level, with the people you love. That's The Hüd.

Georgie BoeheimFounder, The Hüd

Read Georgie's story →
Georgie Boeheim, founder of The Hud
Georgie Boeheim in The Hud playwear
The Hüd, in a line

Made for play. Worn everywhere else.

Padel player wearing The Organic Cotton Wristband | The Hud

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